Cinépolis and Alejandro González Iñárritu have announced a new partnership which will bring artistic cinema to the Mexican public through the cultural center: Zaï. G50 member Alejandro Rámirez Magaña, general director of Cinépolis, told Forbes México: "We are in the last steps of defining the concept in order to decide where [in Mexico City] Zaï will be and who will be in charge of the architectural project".