Alejandro Ramírez announced the second edition of Juntos con México, a fair in support of small and medium-sized businesses in the country. Whilst declaring his support for small businesses, he reminded everyone that Cinépolis also started out as a small business, "we used to be 10 employees, now we are 30,000". Ramírez is optimistic about the country's future and the role that small businesses play in such. He declared "small businesses generate 1.5 million direct jobs for the country".