How do you create a mega hit?

Vivimos en la era de lo "viral". En un mundo conectado, donde las audiencias son globales y los éxitos son GRANDES éxitos. El video más visto de YouTube tiene 2,800 millones de visitas. El Twit más popular ha sido compartido 3 millones de veces. Y no es sólo en internet.

We live in the "viral" era, in a connected world where audiences are global and hits are BIG hits. The world's most watched YouTube video has 2,800 million hits. The most popular tweet has been shared 3 million times. And it is not just the Internet. The most popular movie has sold more then 2,700 million tickets and the most popular book series has sold 500 million copies. What is the secret to these mega hits? Derek Thompson dedicated himself to figuring it out and in this interview he reveals the formula for popularity.